The SEM Team Lead will be responsible for developing strategies, planning and proper implementation of paid search and email campaigns for hundreds of e-commerce automotive clients and large OEM partners. An ideal candidate will have great attention to detail and be able to take complete ownership of leading team members and completing tasks to ensure maximum ROAS for our clients. This role will require familiarity with numbers, analysis, and the digital marketing space.

Specific Responsibilities Include:

• Working collaboratively with other departments and team members
• Utilizing search channels to execute and manage SEM campaigns, track on-site performance, and optimize from the data collected
• Extracting insight and executing actions from analyzed data
• Leadership of a team of SEM specialists
• Effectively communicating strategic plans to internal teams
• Providing regular insight and training to challenge and develop team members
• Manage forecasting, campaign creation, optimization, and other related responsibilities

Requirements:

• Experience across both Google and Bing channels, as well as their partners
• Bachelor’s degree in marketing, advertising, other business, or related experience.
• 5+ years managing programs focused on delivering and optimizing paid search and email campaigns
• Advanced understanding of SEM, including campaign structure, match types, Quality Score, KPI metrics, and Google Shopping
• Strong management & people skills
• Have strong program management and organizational skills being able to manage multiple projects at once
• Confidence in analyzing and acting on marketing data

This is a fun, fast-paced, close-knit environment with plenty of room to grow and be creative. We are an established, solidly profitable company with a start-up working environment and a brilliant team. We offer full-time W2 positions with company-paid health/dental/vision/life benefits, FSA, matching 401(k), paid vacation, dog-friendly office, relaxed dress code, eclectic company culture, and a great office location in Downtown Atlanta.

SimplePart is a comprehensive e-commerce solution for automotive manufacturers and dealers interested in engaging the online auto parts consumer. Our dynamic suite of platforms and marketing services are proven to facilitate buyer engagement throughout every step of the purchase process and stage of vehicle ownership. Through constant innovation, SimplePart helps connect drivers with the best parts for their vehicles, one site at a time.

We are a nerdy and data-driven group, using design hand-in-hand with science to stand out in a dynamic retail market. Our portfolio of 1700+ national and dealer websites serves a worldwide user base of more than 4,700,000 unique monthly website visitors and delivers more than 12,000,000 daily page-views.

In your application, please be sure to include a cover letter that gives us an idea of your personality, who you are and what you’re all about. Please send your resume and cover letter.

Candidates must be authorized to work in the U.S. without sponsorship. No recruiters, please.